Statistical Data

[Colin Durkin]

I was just reading an email by Michael Rasmussen that said the two magic words in any kind of marketing are "Statistical Data". I can't help but to agree with this. Being mathematically inclined and a bit of a numbers guy myself that comes naturally to me. Although statistics can be made to show pretty much anything you want, (ie health and wealth products claiming it is a growing industry, which it is not) even the numbers that lie are important. To quote JayZ "Men lie, Women lie, numbers don't". I digress, yes health is a growing industry, mainly because of the raw deal that most Americans are getting from their healthcare system, but this growth is across the board. The health and wealth industry is what I like to call Health product based MLMs is actually on the decline, there could be minimal growth as a result of the economic conditions but nothing to write home about so to speak.

Even when you are prospecting, you need to keep meticulous records of everything you do. You sent out this email to 1000 people and got 0 response, while you made 100 calls and signed up 10 people, got 30 not interested and so on etc. That means your email campaigns stink and you need to work on them. Make sure you note where things feel apart on your calls as well, was it during your close, did you bring in your upline. A pattern will emerge and tell you where you are going wrong. Tweak it, try something different and try, try again.

Good Luck, Bonne Chance