Are You the Average Thanksgiving Consumer?

[Oscar Carter]

That is the title of an artitcle in the Huff Post Business today by Ishani Banerji,
Ph.D. Research Director, Georgetown Institute for Consumer Research.

In her article she finds: "...more and more people will be doing more and
more of their shopping online. In fact, our survey showed that 83% of those
who will be shopping will be shopping both online and in brick-and-mortar
stores, and an additional 12% will be shopping only online. This trend
toward shopping online is not surprising at all."

She also states, "the terms "Black Friday" and "Cyber Monday" seem to
be losing their meaning. It used to be that people shopped in stores on
Friday and online on Monday. However, when we asked consumers when
they planned to shop, they said they planned to do more shopping online
than in stores on both days. In fact, more people planned to shop online
on Black Friday than on Cyber Monday! Add to this that many online and
brick-and-mortar retailers are planning to start Thanksgiving sales well
before Friday, and it really doesn't seem that we're talking about any one
particular day of shopping anymore. Black Friday is not just about Friday
or about brick-and-mortar retailers anymore."

See chart Below.

Finally she concludes that, "... this Thanksgiving the average consumer will
probably be shopping online on Friday for apparel items at retailers where
they already shop frequently. Does that sound like you?

Whether it does or it does not, you can start shopping online now and get
Cash Back shopping online at your favorite stores and the ones you normally
shop at.  Not just right now but for the rest of your life.  DRUM ROLE PLEASE,
your Cash Back which is averaging about 14% on the DubLi shopping portal
is ON TOP of any sales or discounts any of the stores have going on at any
particular time.

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Oscar Carter
World Transformer