I was just reading an email by Michael Rasmussen that said the two magic words in any kind of marketing are "Statistical Data". I can't help but to agree with this. Being mathematically inclined and a bit of a numbers guy myself that comes naturally to me. Although statistics can be made to show pretty much anything you want, (ie health and wealth products claiming it is a growing industry, which it is not) even the numbers that lie are important. To quote JayZ "Men lie, Women lie, numbers…
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